Weroad’s Latest Guerrilla Marketing Campaign Invites Mancunians To ‘Take What They Need’ To Pursue Their Travel Dreams

Adventure Travel Company Expands Its Presence In Manchester

From mid-august, Manchester city centre will be flooded with almost 1,000 vibrant A4 posters, inviting passers-by to ‘take what they need’. These eye-catching displays, featuring travel-themed aspirations with suggestions like ‘live an adventure’ to ‘fall in love’, each travel dream comes with more than inspiration.

Titled ‘Take What You Need’, this guerrilla marketing initiative will spread across key areas of Manchester including Deansgate, Spinningfields, Oxford Road, Mayfield Depot, and the Northern Quarter.  The campaign continues WeRoad’s creative approach to engage Mancunians, encouriaging them to go out and explore what adventure awaits for them when they get out of their comfort zone.

Each poster encourages adventurous individuals to tear off tabs featuring various travel goals, mimicking the style of lost goods or offered services posters. Those who participate will discover a special offer on the reverse, applicable to WeRoad’s upcoming trips.

This campaign is the latest in a series of marketing efforts across the city by WeRoad, following their previous successful OOH campaigns and events to make their mark in Manchester.

Commenting on the ‘Take What You Need’ campaign, Justyna Chlopecka, UK Marketing Manager at WeRoad,  said: “Our daily routines often overshadow our travel aspirations, leaving them unexplored. This campaign aims to reignite that sense of adventure and encourage people to pursue once-in-a-lifetime experiences.”

“The posters showcase travel-themed phrases that are fundamental to WeRoad’s mission and the experiences we offer on our trips. By presenting these in a familiar ‘tear-off’ format, we’re inviting Mancunians to quite literally take hold of their travel dreams.”

About WeRoad: 

WeRoad has been reinventing group travel for millennials since 2017 and is one of the fastest-growing travel platforms in Europe, with offices in Italy, Spain, the UK, France and Germany, as well as operating in the DACH market. It has a strong community DNA with a large social following (over 2.5 million followers). With the strength of its 2,500+ Coordinators, WeRoad has helped over 100,000 travellers to discover the world and make new friends in more than 300 itineraries. Around 60 percent of its customers rebook year-on-year and a third of its bookings is the result of word of mouth.

CREDITS: 

UK Marketing Manager:  Justyna Chlopecka

Copy and art: WeRoad Creative Studio

CMO: Fabio Bin