Shropshire boxing charity, Brightstar, has launched a powerful new video campaign after winning free marketing support from local marketing agency, Reech, as part of a community scheme.
Brightstar, which is dedicated to empowering young people through boxing, education and mentoring, has unveiled the video to challenge its perception of being “just a boxing club”. The video showcases the holistic approach the charity takes, offering not just boxing training but also vital education and mentorship programmes.
It also highlights the crucial role Brightstar plays in the local community, guiding young people down a positive path, unlocking their potential, and helping tackle the mental health challenges they may face. This comes after the charity was crowned winner of Reech’s ‘Reech & Reward’ scheme, which is run annually and awards £10,000 worth of marketing services to one charity.
First created in 2022, Reech & Reward sees local charitable organisations participate in a Dragon’s Den-style pitch to a panel of marketing experts, with support for the winning charity including anything from strategy and branding advice to website and digital marketing consultancy, as well as creating video and photography content.
Prior to creating the video, which received a heartwarming reception when it was showcased at Brightstar’s annual celebration night, the charity also worked with Reech to refine its brand positioning and visual identity.
Speaking about the partnership with Reech, Joe Lockley, Brightstar’s founder, said: “We thoroughly enjoyed working with Reech on this video. To finally have a clear and concise portrayal of everything we do for young people in one video is absolutely fantastic.
“It’s not just about boxing, it’s about providing a safe space for young people to grow, learn, and develop life skills. This video captures the essence of our mission and shows the world how we’re making a difference.”
Rob Hughes, founder and managing director of Reech, added: “Working with Brightstar and seeing firsthand the impact they have on young people’s lives has been an incredibly rewarding experience, and we’re proud to support such a dedicated organisation to help them share their story with the wider community.
“Our aim with the Reech & Reward scheme is to give back to the community by helping charities like Brightstar amplify their message and reach more people. We look forward to continuing our partnership and supporting Brightstar’s mission to empower and uplift the youth in our community and beyond.”
Reech was founded in 2009 with a mission to help brands thrive in a dynamic landscape. The agency provides a full-service approach to marketing, incorporating branding and visual identity, content creation, design and creative, digital marketing, photography and videography, web design and development and full marketing strategy and planning.
For more information, visit: www.reech.agency and www.brightstarboxing.co.uk
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