PAI Health and Tictrac today announced a strategic partnership that offers a best-in-class health and wellness engagement platform to insurers and employers worldwide. This new integrated solution features Tictrac’s health engagement platform, delivering a range of personalised content from a diverse community of wellbeing experts to help make healthy behaviour change happen, with PAI Health’s proprietary science-based algorithms that prescribe exercise for optimal health and improve cardiorespiratory fitness.
Published research on PAI (Personal Activity Intelligence) has shown that maintaining a PAI Score of 100 or more is associated with significant cardiovascular and all-cause mortality risk reduction for healthy individuals by approximately by up to 25% as well as even greater risk reduction for those with chronic health conditions, such as hypertension, obesity, and type 2 diabetes by up to 54%. The Tictrac platform features personalised wellness content tailored to individual goals, a custom campaign engine that delivers exactly what users need, when they need it with healthy habit-forming action plans and activity challenges.
This combined proposition brings together the strengths of both companies, giving insurers and employers a wellness app, flexible white label and integration options, and advanced behavioural and health analytics including the measurement of individual and population risk and health trends.
The companies are seeing strong early interest from customers who have previewed this new solution, as it provides an entirely new approach to universal challenges of member engagement and health management and answers the more recent need for more effective and personalised health and wellness tools brought about by COVID-19.
Sally Powell, General Manager at PAI Health, said: “Our combined expertise is a powerful collaboration to further quantify the positive impacts on health and claims costs that digital wellness platforms can enable. Together, we offer a science-led end-to-end solution that will improve population health and reduce healthcare and insurance costs on a global scale.”
Martin Blinder, CEO of Tictrac, explained: “This combined approach creates an extremely supportive option to help people develop and maintain good health, benefiting individuals, insurers and employers.”
“PAI, in simple terms, scores a user’s healthy activity – based on their recommended physical activity levels. By keeping to their optimum weekly score of 100 or more, an individual will know if they are keeping their heart healthier, and in turn actively reduce major health risks. By combining the scientifically-backed PAI Score with Tictrac’s motivational guidance from health and wellbeing experts, we are aiming to support healthy behaviour change for everyone, wherever they are in their health journey.”