Based on her experiences revamping some of the most recognizable women’s magazines in the world, Farrah Storr shares valuable lessons on what it takes to become a successful and authentic leader. Her insights are sure to inspire reflection in the leaders in us about the importance of staying true to ourselves.
Farrah, was appointed Editor of Cosmopolitan UK in July last year. Since taking the role, she has led the magazine through a dramatic new look and introduced brand new content. In the latest round of ABC figures, she has successfully grown circulation by 59% year-on-year.
She joined from Women’s Health magazine where she was launch Editor. Under her tenure, Women’s Health has become the most successful women’s magazine launch of the last decade, recording six consecutive increases in its ABC circulation figures. Prior to that she was Features Director of Marie Claire in Australia and Deputy Features Editor of Glamour UK. She began her career as Features Assistant at Woman & Home, followed by Features Writer at Good Housekeeping. She regularly contributes to broadsheet newspapers and television about a wide range of women’s issues.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at