Global technology solutions provider Arrow Electronics today announced its recognition as a leader in the IT distribution industry, winning four awards in the CONTEXT ChannelWatch Distributor of the Year Awards 2025. Accolades include Best Value-Added Distributor, Best Cloud Distributor, Best Customer Service Distributor and Most Innovative Distributor, underscoring Arrow’s commitment to delivering exceptional value, innovation, and customer-centric solutions to its channel partners across Europe.
Arrow’s success in 2025 comes amidst a dynamic IT channel landscape shaped by ongoing digital transformation, the integration of AI into business operations, and robust demand for cloud services, cybersecurity solutions, and advanced IT infrastructure.
“We are incredibly honoured to receive these awards, which celebrate the dedication, innovation, and hard work of our entire Arrow team,” said Nick Bannister, president of Arrow’s enterprise computing solutions business in EMEA. “This achievement is also a testament to the trust and support of our channel partners. Arrow is committed to empowering them with cutting-edge solutions, exceptional service, and forward-thinking strategies that drive meaningful outcomes. These recognitions inspire us to continue delivering value, fostering innovation, and strengthening the lasting relationships we’ve built across Europe.”
Arrow celebrates first-time wins in the Best Customer Service Distributor and Most Innovative Distributor categories, highlighting its dedication to anticipating customer needs and driving forward-thinking initiatives that redefine the IT channel landscape. It also marks the second consecutive year that Arrow has been honoured with both the Best Value-Added Distributor and Best Cloud Distributor awards, reflecting its sustained excellence in providing strategic guidance, technical expertise, and transformative cloud solutions.
Howard Davies, CEO and co-founder of CONTEXT, said, “Arrow’s recognition of four CONTEXT ChannelWatch awards—Best Value-Added Distributor, Best Cloud Distributor, Best Customer Service Distributor, and Most Innovative Distributor—highlights its exceptional ability to deliver value, drive innovation, and support resellers in achieving success. From empowering digital transformation through secure and scalable cloud solutions to setting new standards in customer service and pioneering AI-driven insights, Arrow has proven to be a visionary leader and trusted partner in the IT channel. These awards recognise Arrow’s dedication to excellence and its pivotal role in shaping the future of the industry.”
The CONTEXT ChannelWatch report is the largest global online reseller survey, with over 7,000 resellers participating annually and offering invaluable insights into resellers’ purchasing decisions, intentions, and the key business challenges and industry trends they encounter. The awards reaffirm Arrow’s position as a leading hybrid cloud and AI aggregator and trusted partner in the IT channel.
About Arrow Electronics
Arrow Electronics (NYSE:ARW) sources and engineers technology solutions for thousands of leading manufacturers and service providers. With global 2024 sales of $28 billion, Arrow’s portfolio enables technology across major industries and markets. Learn more at arrow.com.
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